In recent years, embedded economic systems have grown in popularity. The majority of work and resources spent by tech companies go into automating their products, platforms, and distribution networks.

As a result, you may offer a range of financial services such as payments, bank accounts, loans, cards, investments, compliance and payroll by incorporating embedded finance models into your platform. Consumers are more inclined to persist with a product that is designed to this type since the possibilities are numerous. This allows you to charge your clients for more than simply platform costs.

Below are the models offered in this regard:


Users can pay through credit or debit cards, eWallets, and UPI when the platforms integrate transactions into their company operations. Until recently, incorporating payment systems was a challenging task that could only be accomplished by large corporations. With just a few lines of code, any platform may now add payment features to a tool or product.

Creating an Account

The ability to construct and utilize transactional accounts will significantly improve platform usage. Bank accounts are a fantastic choice if end consumers regularly make payments through the platform. As a result, instead of making regular bank transfers, they would be able to retain a balance for that money. This strategy is particularly beneficial to the eCommerce and service industries.


Through the use of a modern card issuing platform, it is possible to customize a payment card to authorize transactions according to precise spend controls. When contractors and employees travel frequently or need to make individual purchases, business cards may be useful.


Financial services companies should keep an eye on embedded lending. The integration of lending into a website or application is called embedded lending. By offering credit through the platform, the platforms do not require customers to visit third-party websites during demand generation. Offering personal loans to partners can increase service levels by tapping into partners’ data.


The use of embedded investments makes it possible for platforms to integrate stock market investment into their vertical offerings. API-based brokerage firms have been at the forefront of embedded investing. All microservices are covered by the API, including account opening, trading, portfolio management, funding and market data. This enables multiple platforms to contextually offer financial services to their consumers.

Cross-Border Payments

Today, businesses can serve customers around the world thanks to the growth of borderless eCommerce. Regional regulations still play a large role in embedded finance, particularly how fast new businesses can reach out to new audiences and get to market.

Conformity with relevant legislation is among the most time-consuming aspects in providing embedded cross-border payments. The restrictions that are applicable to the end-users of businesses differ based on where they are located.

In Conclusion

Embedded finance offers a chance to redefine established business models and sources of value by leveraging the complete potential of technology and connection. To stand a chance at succeeding, all market players will need to either start afresh, partner with others, or build wholly new companies. The ideal way is to think in terms of platforms.